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Cohort 4
kraft haus menu
Spring 2026
Design Brief
For this project, I designed a menu for a fictional restaurant that is both innovative and fresh- something rarely seen in typical restaurant menus. I chose to create a coffee shop called Kraft Haus Coffee Lab, inspired by science, mixology, and laboratory aesthetics. Building on the custom font I previously developed, I decided on this overall theme because my font draws inspiration from the futurism graphic design movement, which complements the menu design well.
Mockup 1
Research and Iteration
For my menu I began by researching a variety of topics associated with the brand I wanted to create. This helped me to make a brand identity and brand kit specifically for Kraft Haus. I did this by moodboarding to reference the general aesthetic I went for, but I also created a list of 30 nouns I would associate with the brand. This helped me to create a distinct logo for the brand.
Mockup 1
Brand Identity
Deliverables
Continued...
I am currently continuing to develop the project to develop my packaging design skills, and I plan on adding more information about the extension of the project as it comes to me. Currently, the packaging will feature a box of tea, an iced coffee tin, and a bag of coffee beans that are all part of the brand identity of Kraft Haus.
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